VISUALISING AND REVERGING: UNDERSTANDING THE INTERSECTION BETWEEN CREATIVITY AND VISUAL THINKING

Abstract We investigate reverging - the phase between diverging and converging steps in a creative process context of visual thinking agency. Creative facilitation literature advocates for such phase, aimed at revisiting rearranging ideas generated during diverging, to prepare converging. However, practice this step is often neglected or not performed well, resulting into sense increased complexity lack client ownership. Two studies were used context: preliminary study consisted interviews observations better understand current practices. The follow-up focused on co-creating tool solve problem identified study. While revealed need involve clients both phases, resulted creation Whiteboard Canvas. was tested several benefits practices emerged. empowers practitioners their more actively reverging, deliberate an